Institution: the impact of Google on the newspaper industry

Blog 2: The impact of Google 

1) Why has Google led to the decline of the newspaper industry?

As Google being the most successful company, they provide the users with variety of information's about certain topics. It is very fast, cheap and contains more information's perhaps which is the reason why Google has led to the decline of the newspaper industry. People can easily and quickly access the information shown on the newspaper online which is free whereas with newspapers, they would have to pay for it. 



2) Find a statistic from the article that illustrates the decline of traditional news media.

About $40 billion of the advertisement revenue of the Industry or 60 percent of the ad revenue was lost from the traditional news media platform in which was generated in 2000. 



3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue? 

With the newspaper advertising revenue, in the article, it shows that the steepest decline was from 2005 till 2010 onward. In 2005, it shows how they had between $50 and 60$ billion advertising revenue and from there, it declined negatively. 



4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?

I don't quite think Google is to blame for newspapers closing because even though Google took over the newspaper industry, I don't think it was done intentionally, it was just the improvement of technologies and how the new digital media allows the users to access many information's which newspapers dont'. 



5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.

"Obviously, Google is not to blame. I don’t think it’s about blame. I think the Internet is incredibly poorly designed. Rather than being free, everything on it should cost something in order to compensate creators." - This comment stated by Phill Hood explores the idea of how the Internet is great but is poorly designed in the sense that the users should need to pay to access some variety of information's. If this was the case, I would reckon that the Newspaper industry wouldn't die out as quickly as it did. 

"The irony is that Google is probably more of a savior than a killer of journalism and editorial content. How many thousands of blogs, fan sites, writers, startup outlets, etc., have been discovered by Google’s search algorithms? How many talented artists and great stories have found a launching pad on YouTube and other Google outlets? How much content has been spread into new languages due to Google translate?" - This statement made by Joseph Campbell looks at how Google instead of killing the journalism and editorial content, he clarifies that Google has perhaps saved the particular content through it's search engine that has given many journalists around the world to talk about. 

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