NDM: Institutional Bias - fading influence
1) What does the article suggest was the main media influence on the 2015 general election? This article seems to be backing the "hypodermic needle theory" in the sense that they claim the consumers voted for the particular brand in the general 2015 election due to the newspaper telling them to. It essentially shows and suggests how the newspapers of Great Britain plats a huge part in changing or making an opinion for the consumers. Most of the newspapers in the General Election 2015 backed Tories to win it. 2) What examples are provided of how social media was used during the 2015 election campaign? Social Media also played a huge part in the impact on the consumers during the 2015 election campaign. With many right wing social media websites of Great Britain such as Daily Mail and The Sun, they portrayed Ed Miliband in a negative way. An example of this would be that there was a picture of Ed Miliband eating a sandwich but his facial expression looked quite foolish which
