NDM: Institutional Bias - fading influence
1) What does the article suggest was the main media influence on the 2015 general election?
This article seems to be backing the "hypodermic needle theory" in the sense that they claim the consumers voted for the particular brand in the general 2015 election due to the newspaper telling them to. It essentially shows and suggests how the newspapers of Great Britain plats a huge part in changing or making an opinion for the consumers. Most of the newspapers in the General Election 2015 backed Tories to win it.
2) What examples are provided of how social media was used during the 2015 election campaign?
Social Media also played a huge part in the impact on the consumers during the 2015 election campaign. With many right wing social media websites of Great Britain such as Daily Mail and The Sun, they portrayed Ed Miliband in a negative way. An example of this would be that there was a picture of Ed Miliband eating a sandwich but his facial expression looked quite foolish which made the consumers think that he isn't a good leader. This negative light on Ed Miliband on social media did work at the end when he didn't win the election.
3) Does analysis of the 2015 election suggest that new and digital media has challenged the power of traditional institutions?
With the new and digital media, many people of many ages are able to access many websites and etc on the Internet. With social media impact, it showed how much of an impact it has during the 2015 election campaign. However, now in the new and digital media, even young people are going out to vote due to the social media influence of the seriousness of the election campaigns. Young people are becoming more intrigued and are starting to vote instead of leaving it to the older and elderly people.
Now read this Guardian article on social media influence in the recent 2017 UK general election.
4) Why does it suggest Labour "won the social media election" in 2017?
The Guardian is more of a right wing newspaper hence the reason why it suggested that Labour "won the social media election". Due to The Guardian's positive image of Jeremy Corbyn, it influenced many young people to become involved in voting during the election. They showed the benefits it could bring to the working class people especially if Labour had won.
5) What examples are provided of how the parties used social media during the 2017 election campaign?
On social media, there were statements of how the tax would increase if the Conservatives party had won.
Also, with left wing websites on social media such as Daily Mail, they represented Jeremy Corbyn as many negative things such as him playing a part in the Terrorist attacks.
6) Does analysis of the 2017 election suggest that new and digital media has challenged the power of traditional institutions?
The analysis of the 2017 election does suggest that the new and digital media has challenged the power of traditional institutions in the sense that the social media influences heavily on the institutions which then leads to ruin.
This article seems to be backing the "hypodermic needle theory" in the sense that they claim the consumers voted for the particular brand in the general 2015 election due to the newspaper telling them to. It essentially shows and suggests how the newspapers of Great Britain plats a huge part in changing or making an opinion for the consumers. Most of the newspapers in the General Election 2015 backed Tories to win it.
2) What examples are provided of how social media was used during the 2015 election campaign?
Social Media also played a huge part in the impact on the consumers during the 2015 election campaign. With many right wing social media websites of Great Britain such as Daily Mail and The Sun, they portrayed Ed Miliband in a negative way. An example of this would be that there was a picture of Ed Miliband eating a sandwich but his facial expression looked quite foolish which made the consumers think that he isn't a good leader. This negative light on Ed Miliband on social media did work at the end when he didn't win the election.
3) Does analysis of the 2015 election suggest that new and digital media has challenged the power of traditional institutions?
With the new and digital media, many people of many ages are able to access many websites and etc on the Internet. With social media impact, it showed how much of an impact it has during the 2015 election campaign. However, now in the new and digital media, even young people are going out to vote due to the social media influence of the seriousness of the election campaigns. Young people are becoming more intrigued and are starting to vote instead of leaving it to the older and elderly people.
Now read this Guardian article on social media influence in the recent 2017 UK general election.
4) Why does it suggest Labour "won the social media election" in 2017?
The Guardian is more of a right wing newspaper hence the reason why it suggested that Labour "won the social media election". Due to The Guardian's positive image of Jeremy Corbyn, it influenced many young people to become involved in voting during the election. They showed the benefits it could bring to the working class people especially if Labour had won.
5) What examples are provided of how the parties used social media during the 2017 election campaign?
On social media, there were statements of how the tax would increase if the Conservatives party had won.
Also, with left wing websites on social media such as Daily Mail, they represented Jeremy Corbyn as many negative things such as him playing a part in the Terrorist attacks.
6) Does analysis of the 2017 election suggest that new and digital media has challenged the power of traditional institutions?
The analysis of the 2017 election does suggest that the new and digital media has challenged the power of traditional institutions in the sense that the social media influences heavily on the institutions which then leads to ruin.
7) Finally, write a paragraph summarising your own opinion on this debate: Have the inequalities that characterise old media ownership extended into new media ownership? Is the internet run by powerful media institutions?
In my perspectives, I certainly believe that new and digital media has influenced many consumers of a wide range of age into voting such as with the youths, more of them are starting to vote due to the portrayal of the parties on social media. It has become a huge topic on social media. Also, in the future, I believe that digital media will influence many more of the youths to take interest in the political side of the news which could affect the vote figures hugely in comparison to what it is now.
In my perspectives, I certainly believe that new and digital media has influenced many consumers of a wide range of age into voting such as with the youths, more of them are starting to vote due to the portrayal of the parties on social media. It has become a huge topic on social media. Also, in the future, I believe that digital media will influence many more of the youths to take interest in the political side of the news which could affect the vote figures hugely in comparison to what it is now.
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