NDM: The decline in Newspapers - MM case studies
The New Day The New Day was a brand new newspaper launched by institution Trinity Mirror in 2016 - but it folded after just two months. Read the feature: 'A New Day for British journalism' on page 6 of Media Magazine 57 (our Media Magazine archive is here ) and complete the following tasks on your blog: 1) What was the New Day trying to achieve? The New Day newspaper when it was released, it's objectives were tap into a new market with a more modern approach. They realised that what they had available on the newsstand wasn't meeting the needs of the market. Essentially, the New Day newspaper was trying to give the customers a different insight and they wanted to meet the needs of the customers through giving them a modern way of approach to news. 2) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year? Over 6 million people buy a newspaper everyday in the UK. But due to people turning
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